Present in the day to day of Brazilians

With a focus on the male and female public, Hering stands out for its wide acceptance in all social classes and age groups, being recognized by more than 90% of Brazilians.

It launches annually six collections, that excel for the comfort and the style. Hering has been reinventing itself constantly throughout its history of more than 130 years and is able to develop collections in tune with current fashion trends while maintaining its identity and tradition.

The Hering brand also has a long history of acting in social responsibility. For 20 years, she has been a partner in the Breast Cancer campaign in the Fashion Target, held in Brazil by the Brazilian Cancer Control Institute (IBCC). The brand was the first in the country, authorized to license products of the well-known blue target. A success that has already worn more than eight million people!